Lucrecia Iruela has a very eclectic background. She started in the leadership arena when she was eighteen years old. She understands leadership in a 360 view. She’s a Leadership Accelerator, Community Builder and Culture Catalyst. Lucrecia is the Founder and CEO of Meliora, a consulting firm specializing in leadership where she coaches and facilitates programs to top notch executives in the largest corporations in the Silicon Valley. She is also the Founder of Tronco, a high-end, revolutionary luxury leather wearable goods brand and Dugodo, an App that allows people to share the life they love and their favorite places. Lucrecia has a global mindset; her motto in life is “to have a life that you are proud of, understand your values, and share it with the world. We all are in charge of our decisions and the environment that we want to create.” She’s worked in the most prestigious law firms in Europe and California. Justice & Equilibrium, Flexibility and Passion are her values. Lucrecia is a seasoned Human Resources (HR) consultant and a leadership coach in multiple countries. She helps clients to expand their visions to understand other cultures and perspectives. She brings the Silicon Valley ecosystem and mindset to different markets and regions around the world with her writing, coaching and speaking.